Thursday, 24 November 2011

Facebook Applications

The 2 graphs below indicate the number of facebook applications provided and how users take advantage of them.
facebook_application_breakdown.jpgfacebook_applications_use.jpg
The free game, which allows users to invest in farm equipment and sell their produce for profit, has exploded in popularity since being launched on June 19th.
With nearly 35 million monthly users, the game will soon surpass the 35,554,755 record achieved by the How Well Do You Know Me? application.
It owes its popularity to a growing trend among urbanites to try to their hand to the rural life by harvesting vegetables, milking cows, and shearing sheep.
Online farming games have enjoyed a huge growth in popularity in recent weeks, even as the real-life industry is in steady decline.
AllFacebook, a website which tracks the popularity of applications, has estimated that there are over 72 million farmers on Facebook across a number of farming games.






Farmville’s San Francisco-based developer, Zynga, says that the game provided a simple, fun way for people to unwind at the end of the day.
Players spend an average of 20 minutes a day tending to their farms, with much of that time taken up with planting their fields.
Although Farmville is free to play, Zynga draws revenue from online advertising and from some users who are prepared to pay for virtual goods.
Mark Pincus, the Zynga Chief Executive, branded the game a ‘cultural phenomenon’ and claimed it taps into a new demand for family-friendly games.
He said: ‘By combining the best elements of social gaming, with people’s instinct to nurture, we’ve created an incredibly fun, wholesome and rewarding experience.’
Another farming game, Farm Town, is Facebook’s second most popular application.
The rest of the top ten includes a range of applications which allow users to do anything from donating to charity to starting a virtual Mafia family.






A pairing of the two most hyped tech products of the year: released what is arguably the single best iPhone-customized website to date at iphone.facebook.com. Like the iPhone website which launched late yesterday, it isn’t much to look at in a normal browser. But open that thing up in an iPhone and you’ve got a very usable site.
The site uses javascript to avoid page refreshes, although there is still some lag in moving around the site (this is an iPhone issue). The main navigation tabs – Home, Profile, Friends and Inbox – are at the top of the site. Click on any person and see their profile, wall or photos via a horizontally scrolling interface.


facebook_on_iphone.jpg



Top Ten Facebook Applications
RankApplicationsAverage number of users
1.Famville13.4 million daily users
2.Farm Town6.0 million daily users
3.Mafia Wars5.8 million daily users
4.Facebook for iPhone5.7 million daily users
5.Facebook for BlackBerry5.2 million daily users
6.Pet Society4.4 million daily users
7.Texas Hold Em Poker3.8 million daily users
8.Restaurant City3.7 million daily users
9.Facebook Mobile2.7 million daily users
10.YoVille2.6 million daily users




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